TRUTH for Sellers from my pal Phil Faranda

Phil is expert modern marketing methods to sell homes. He’s not only honest with clients and customers, he’s honest with himself in his career as a real estate sales professional.

The ubiquitous Phil Faranda, owner of JPhilip Real Estate, and WorldWideWeb-blogger-tweeter-twitterer-supreme, blogs the TRUTH for home Sellers and Realtors in this difficult market.

What can I say, we both like to TELL IT LIKE IT IS regardless of the consequences (I guess we both like to believe that consumers for our respective services—mortgages and real estate—want to work with honest professionals with high standards).

Phil is expert in the modern 21st Century (can you say “Star Trek?”) method of marketing homes. He’s not only honest with clients and customers, he’s honest with himself in his career as a real estate sales professional. That honesty translates into a proper assessment of how today’s homebuyers find their “dream homes.” And that assessment translates into success for Sellers, Buyers and Phil’s team at JPhilip Real Estate by using modern tools and avoiding ineffective methods.

More sales professionals of all stripes could take a page or two out of Phil’s Playbook to step back and take a good long look at how they conduct their sales business to get the best return for their efforts. As Phil states in his blog entry today, “Familiarize yourself with these terms: Listing syndication, social media, blogging, YouTube, IDX, virtual office websites (VOWs), and single property websites. Agents who are proficient in these realms are getting things done in 2011.”


For what Phil does—selling homes—and what I do—providing mortgage loans—we both step back and analyze frequently and often, the better to service our clients and our careers. If you want a good dose of TRUTH about how homes are purchased in the Year of Phil 2011, read his blog!

Postscript: My fave line from Phil’s blog today: “…my wife has way better gams than your living room. Trust me.” (HI ANN!)


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